2026 - The Collection
Mint Financial Strategies
Mint Financial Strategies
A financial brand that felt generic where it needed to feel personal. Mint didn't need a new identity, just a sharper one. The existing brand was refined rather than replaced: tightening the palette, typography, and logo mark until it read as precise and trustworthy without losing its warmth. That system then carried into a new website built to make financial guidance clear at a glance. Small, considered edits — a meaningful shift in how the brand feels to a client meeting it for the first time.
A financial brand that felt generic where it needed to feel personal. Mint didn't need a new identity, just a sharper one. The existing brand was refined rather than replaced: tightening the palette, typography, and logo mark until it read as precise and trustworthy without losing its warmth. That system then carried into a new website built to make financial guidance clear at a glance. Small, considered edits — a meaningful shift in how the brand feels to a client meeting it for the first time.
A financial brand that felt generic where it needed to feel personal. Mint didn't need a new identity, just a sharper one. The existing brand was refined rather than replaced: tightening the palette, typography, and logo mark until it read as precise and trustworthy without losing its warmth. That system then carried into a new website built to make financial guidance clear at a glance. Small, considered edits — a meaningful shift in how the brand feels to a client meeting it for the first time.
