2026
Beary Good Coffee Co.
Beary Good Coffee Co.
A mountain coffee shop with plenty of personality but no visual identity to carry it. Beary Good needed an identity built entirely from scratch - a name and a feeling, with nothing yet to make either visible. The project started with character: a bear illustration cradling its own cup, paired with a custom arched wordmark that reads playful without slipping into cartoonish. From there, the system carried across every touchpoint a small shop needs - packaging, a hanging sign, window lettering, an in-store menu board, and cup design - so it feels as considered in someone's hands as it does above the door.
A mountain coffee shop with plenty of personality but no visual identity to carry it. Beary Good needed an identity built entirely from scratch - a name and a feeling, with nothing yet to make either visible. The project started with character: a bear illustration cradling its own cup, paired with a custom arched wordmark that reads playful without slipping into cartoonish. From there, the system carried across every touchpoint a small shop needs - packaging, a hanging sign, window lettering, an in-store menu board, and cup design - so it feels as considered in someone's hands as it does above the door.
A mountain coffee shop with plenty of personality but no visual identity to carry it. Beary Good needed an identity built entirely from scratch - a name and a feeling, with nothing yet to make either visible. The project started with character: a bear illustration cradling its own cup, paired with a custom arched wordmark that reads playful without slipping into cartoonish. From there, the system carried across every touchpoint a small shop needs - packaging, a hanging sign, window lettering, an in-store menu board, and cup design - so it feels as considered in someone's hands as it does above the door.
